The essential role of storytelling in your business strategy
The essential role of storytelling in your business strategy Whether you’re talking to people inside or outside your walls, communicating your ideas in a way that motivates matters.
If your marketing is missing the mark you may be asking ‘how do I connect with my audience?’

How do I connect with my audience? Missing the mark when you’ve put so much effort into your marketing is frustrating.
How to build a powerful leadership team – the surprising reason why you shouldn’t leave egos at the door.
Trust is at the core of an aligned and healthy boardroom culture, and you won’t grow your business unless you build a powerful leadership team.
Tiny spark – Sparks by Ignium is our how-to-build-a-business podcast
And by this, we don’t mean we train business owners how to build a business podcast (but never say never, with over eighty episodes under our belts, we may in the future).
Tiny spark – Keep your nerve and be strong
The key to growing a business from a firm foundation is not what you think Is it possible to be both vulnerable and strong? If you want to grow a business in uncertain times, we’d argue it’s necessary.
Tiny spark – This is how to scale a business on purpose and love doing it
How to scale a business on purpose When you’re growing a business and times are difficult, it can be tempting to veer off course and follow an easier path.
Tiny Sparks – Planning feels good but action feels even better.
Following the Budget last week ‘small firms are crucial for economic growth’ according to SME magazine. So thinking about how to scale a small business is not just a matter of grasping opportunity and running with it – we have a responsibility to use our unique position to get the wheels turning.
How do I scale my business?
How do I scale my business? I often get asked 2 simple questions when I talk to business owners. Depending on size it’s either “How do I scale my business?” or “How do I scale my small business?” The answer to both questions is… it depends. Maybe you shouldn’t be scaling up your business at […]
Tiny Sparks – This is the green light you’ve been waiting for to scale your business
If you’ve been holding off scaling your business for better times, this is the news you’ve been waiting to hear.
Tiny Sparks: Sprint to Spring challenge – why you shouldn’t go it alone
We’re on the last week of our Sprint to Spring challenge and it’s time to wrap it up. It’s all about keeping the momentum going again this week but this time through the power of sharing.