How John Ratcliff focussed on culture to drive employee engagement

• There’s value in having the whole team go through the learning of Scaling Up
• Why starting from scratch is so much harder than acquiring a good business
• How buying as business with debt helps entrepreneurs really scale
• As a teenager John always knew he’d be an entrepreneur – do you know if you are one?
• When your company is big enough that you don’t know everyone’s name you need a senior team
• How a person responsible for ‘employee happiness’ really drives engagement
• How to drive employee turnover DOWN through full focus
• John’s ‘Dream On’ process drove employee turnover from 110% down to 18%
• Recognise that you’re never going to get 100% buy in… so build your process for the majority!
• Build your employee handbook that treats employees like adults!
• What can I do today to make the employee experience better than yesterday?
• How creating rituals around simple things really drives satisfaction
• How great office space and design really supports your frontline employees
• Purpose – it’s more an issue of authenticity… otherwise people will see through your actions.
• If you don’t truly believe in the actions you are taking don’t do them!
• As an entrepreneur if you don’t wake up everyday unbelievably grateful that people show up in your business to bring YOUR dreams to life you’re in the wrong business
• Remember people have a choice about where they work!
• What can you tell about the general manager at a hotel just by looking at the way the team work together!
• Spend your money on the employee experience to enable your people to drive your customer experience through creating your brand promise
• Nothing good comes from mediocre experience
• Build a business on a foundation of culture, skills and talent with purpose at the core
• The link between purpose, values, culture and systems and the value of your business
• How John saw the Aeron chair as the canary in the coal mine
• John’s advice to his 22 year old self…
• How it’s the highs and the lows that really do make our success

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