In this longer recording, I talk to Paul Wilkinson. Paul describes himself as ‘just a photographer’ – but in reality, he is much more than that.
We talk about business building for ‘artists’ and how having a purpose ‘above and beyond making money’ is key if you want to really build a successful business that engages both the creator and the employees.
This podcast takes us on a journey to understand the way Paul created his business to build his brand based on a love of photography and an eye for great portrait photographs. He carries the mantra of “think like a business act like an artist” as a way of maintaining his art while building the brand. His intend at the beginning was to build a business that could be sold. He knew that the ‘product’ was him. And that lead to a realisation that in building the business he was the ‘pinchpoint.
You can find Paul Wilkinson at www.paulwilkinsonphotography.co.uk
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For more information contact us at Ignium Consulting.